[News] LG Launches Their New 4K OLED TV and WebOS 3.0 Smart TV

LG Electronics New Zealand have unveiled the company’s 2016 range of Dolby Vision High Dynamic Range (HDR)-enabled LG 4K UHD OLED TV model line-up with the hopes of bringing television to life for viewers. The LG 4K UHD OLED signals a new wave of TV innovation, inspires Kiwi consumers and allows content providers a platform to tell stories in ways not possible until now.

In addition to integrating the industry standard HDR format of HDR-10, a number of LG 4K UHD OLED TV’s will include Dolby Vision, providing consumers the chance to further enhance their HDR viewing. The combination of the 4K UHD resolution and HDR imaging transforms television viewing to create a picture that is so lifelike that you’ll forget you’re looking at a TV. Also being introduced in NZ is the latest upgrade of the new LG Smart TV platform, webOS 3.0, which will make access to your favourite content faster and easier than ever for LG Smart TV users.

Kieran Chapman, Trade Marketing Manager for LG New Zealand, was very excited to be able to finally launch their new lineup of televisions:

“We are extremely excited to be launching our HDR enabled LG TV range, especially those that also include the highly anticipated Dolby Vision. The technology is truly game-changing in the TV picture quality stakes, and we believe that once consumers experience the combination of HDR content with our new HDR enabled TVs for themselves, we’re confident they‘ll find it just as breathtaking as we do.”

What is HDR?

HDR technology is one of the most transformational innovations to come to content in recent years. By changing the way content is filmed and mastered, HDR is able to render a picture that more closely resembles what the human eye can see.
In order to achieve this, HDR TV technology enables the display of greater colour and contrast range, allowing more accurate graduation of colour shades and enhanced contrast in light and dark areas within a scene. This prevents highlights from being ‘burnt out’ and details being lost in areas of shadow, ultimately resulting in much more lifelike picture quality.

LG and Dolby

LG has teamed up with Dolby to integrate Dolby Vision HDR technology into the company’s top-of-the-range LG 4K OLED TVs.

Dolby Vision, using 12-bit HDR technology, goes beyond HDR-10, the current minimum standard for HDR content. It has the ability to adjust the level of individual pixels frame-by-frame to enhance image detail, natural contrast and vivid colour.

An end-to-end solution, Dolby Laboratories works from content creation to distribution to playback solutions. Dolby Vision has already received support from most major Hollywood studios: Warner Bros. Home Entertainment, Sony Pictures, Universal Pictures Home Entertainment and Metro-Goldwyn-Mayer Studios as they have already announced a commitment to deliver Dolby Vision content for home distribution.

Dolby has already mastered more than 100 movie titles in Dolby Vision, which will be coming to viewers in the home via streaming service providers.

LG’s New 4K OLED TVs

Debuting at CES 2016 the LG 65/55” E6 4K UHD OLED TVs are one of the thinnest LG 4K UHD OLED TV’s to date. The TVs will join the LG OLED TV family in New Zealand from July following on from the February launch of the first flat screen OLED TV in the country, the LG 4K UHD OLED TV (65/55”EF950T).

The LG E6 series is one of the first TVs from LG to feature the company’s ‘Picture-On-Glass’ design, which boasts an ultra-thin OLED panel mounted on a glass back plate, which is 3.65mm at its thinnest point. It also has a forward-facing sound bar speaker system with sound designed by harman/kardon and the updated LG webOS 3.0 Smart TV platform.

LG webOS 3.0

Compared to webOS 2.0, the third iteration provides a user experience that is more intuitive. The platform also offers enhanced mobile connectivity, remote features and more content options than its predecessor.

LG webOS 3.0 offers three Magic smart features: Magic Zoom, Magic Mobile Connection and an upgraded Magic Remote:

• Magic Zoom: For more intuitive navigation, Magic Zoom allows users to magnify objects and letters.
• Magic Mobile Connection: Magic Mobile Connection allows users to connect a compatible smartphone to their LG SMART TV via the LG TV Plus App in order to access mobile apps on their TV screen.
• Upgraded Magic Remote: The upgraded Magic Remote is designed to make controlling set-top boxes easy with the addition of new programmable buttons on the remote. The Screen Remote feature has also been redesigned to simplify the user interface.

Other webOS 3.0 features include:

• Channel Advisor: Displays upcoming time slots with information about frequently watched programs so that users can keep up with their favourite programs.
• Multi-view: Allows viewers to watch a TV channel and separate input simultaneously, or two different inputs at the same time.
• Music Player App: Plays music through the webOS 3.0 TV speakers, even when the TV screen is off.
• My Channels: Enables faster access to your favourite channels that might be difficult numbers to remember.

Pricing and Availability

For more information please visit: http://www.lg.com/nz

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