[News] Spark and NBA Announce Partnership in NZ
The National Basketball Association (NBA) and Spark New Zealand Trading Limited (Spark) today announced that they have entered into a marketing partnership in New Zealand.
To celebrate the launch of the partnership, Spark will offer its home broadband customers a discount on NBA League Pass and League Pass Premium annual subscriptions beginning next month. Spark will also conduct retail promotions to give fans the chance to win exciting NBA-themed prizes.
“Basketball is one of the most popular sports in New Zealand and now that our own Steven Adams is making his mark in the NBA, we expect our customers to tune-in in large numbers to watch this phenomenal competition,” said Chris Quin, Chief Executive Spark Home, Mobile and Business.
“We’re partnering with the NBA to make sure they can watch the games wherever and whenever they want on NBA League Pass over the Spark Network and we’re offering a discount while we’re at it. This partnership is part of our broader strategy to bring our customers more of what they want by forming long-term relationships with premium international brands.”
“The NBA is thrilled to welcome Spark, the leading digital services provider in New Zealand to the NBA family,” said Francesco Suarez, Vice President of Global Marketing Partnerships & Events, NBA Asia.
Visit www.spark.co.nz/watchnba for more information on NBA League Pass with Spark.
