[News] Pandora Launches Personalised Stations for Android and iOS Users
Pandora, the internet radio service, today announced the launch of personalised station recommendations in the Pandora mobile app.
The new feature, now available on iOS and Android smartphones and tablets, leverages the company’s recommendation technology to suggest new station ideas based on current listening preferences.
Listeners will be offered up to six personalised artist station recommendations at a time, which will be displayed in their station list and when they create or delete a station.
Pandora’s Chief Scientist, Eric Bieschke, said:
“Music discovery has always been at the heart of the Pandora experience and we’ve spent the last thirteen years working on the most sophisticated music recommendation system ever created. With a highly engaged audience of 76.2 million active monthly listeners, who have registered more than 35 billion pieces of thumb feedback, Pandora is uniquely positioned to deliver the perfect balance of familiarity, discovery, relevance and repetition for each individual listener. We are excited to apply this same thinking to station recommendations on mobile devices.”
The product enhancement will launch with artist station recommendations. The more a listener engages with the product, the more Pandora will learn about their tastes and be able to further optimise the station recommendations for the best personalised listening experience.
