From today, Spark is giving new and existing pay monthly customers up to 60% more mobile data, launching new data heavy plans and including Spotify Premium (music streaming) and Lightbox (TV online) in most of its plans, in response to the changing way that New Zealanders are using their mobiles.
Clive Ormerod, GM of Customer & Marketing for Spark explains:
“New Zealanders are using their mobiles more and more for data intensive activities such as listening to music, watching video and engaging in social media. So we’re including much more data for our pay monthly customers at no extra cost to them. We want our customers to know that they can rely on Spark to help them stay connected, entertained and get things done on the go.
“To make sure that gamers, cat video watchers and those who continually check out the surf webcam can relax in the knowledge that their data usage is covered, we are also launching new data heavy plans, including a $99.99 open plan packed with 15GB data.”
Spark will also be including Lightbox (worth $12.99 per 30 days) in all its pay monthly consumer mobile plans at no extra cost. With a stellar line up of TV content, including binge-worthy shows like Outlander, Suits and Mr. Robot, the addition of Lightbox to pay monthly mobile plans will be a major bonus for Spark’s new and existing customers.
Hundreds of thousands of New Zealanders use Spotify every day to listen to their favourite tracks. From today, customers on Spark’s $39.99 mobile plan will receive access to Spotify Premium (worth $12.99 per month) at no extra cost. This extends Spark’s existing offer of Spotify Premium to all new pay monthly plans. And as part of Spark’s ongoing partnership with Spotify, business customers now also receive access to Spotify Premium on selected business plans.
“Our usage data shows there’s a growing appetite for entertainment on mobile. Customers are accessing a range of media on their mobiles, including streaming Spotify Premium on the go, and watching TV with Lightbox while connected to WiFi. We want Spark to be the company that helps them open up this world of entertainment through their mobile.”
This is certainly a welcome addition for a lot of Spark’s existing pay monthly customers, and will certainly be competitive enough to attract new potential customers.