Beats Electronics, the audio brand co-founded by artist and producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine, today proudly introduces the next generation of the company’s iconic Beats By Dr. Dre Studio headphone, now available in New Zealand.
The original Studio put Beats on the map, capturing the hearts and ears of consumers and creating demand for a premium sound experience. Today, the new Beats Studio marks an elevated standard of quality, innovation and design for everything Beats brings to market moving forward, reinforcing the company’s commitment to exquisite form, function, and most importantly sound.
“Music is my first love,” said Dr. Dre.
“It’s how artists and producers communicate with their fans, but if the sound isn’t right then the emotion isn’t right and the meaning gets lost in translation.”
“With the original Studio headphone we set out to prove that people all around the world care enough about sound to invest in it – and we did,” said Jimmy Iovine.
“Now we are taking it a step further. The new Studio is tuned with balance, accuracy and emotion, has a breathtaking design and truly innovative technology. This is the sound of the future.”
Sound: Each pair of the new Beats Studio headphones is tuned with the new custom digital software called the Beats Acoustic Engine (BAE), to deliver a re-engineered and re-imagined Beats sound experience.
Design: The new design features lighter materials, increased strength, improved flexibility and an acute attention to detail. There are no visible screws. There are no straight lines. The new design also features an ergonomic adjustment mechanism around the ear cups that enables them to adjust to the head without restriction via a single floating pivot.
Noise Cancelling: The new Beats Studio features adaptive noise cancellation (ANC), which switches between two modes. In music mode, sound quality and noise cancellation are perfectly balanced to deliver a cool listening experience. When unplugged, the headphone provides a more aggressive noise reduction experience. All of the materials – from the ear cups to the headband – work in concert to isolate sound and improve the acoustics of the new Beats Studio.
Power Management: No more changing batteries. The new Beats Studio is a noise-cancelling headphone with a rechargeable, approximately 20-hour, Lithium-Ion battery. You can charge it in any USB port or outlet. A 5-light LED battery fuel gauge indicates how much juice is left while an auto on/off feature automatically shuts down the headphone once it is unplugged.
The new Beats Studio retails for NZD $499.00 and is now available in New Zealand at authorized Beats retailers!