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[News] Sony Launches Xperia SP

Sony Mobile Communications announces the launch of the latest in a range of iconic Xperia smartphones – the Xperia SP – exclusive to Vodafone New Zealand.

Sony Xperia SPAs well as bringing a full complement of premium Sony technologies at a competitive price point, the Xperia SP is one of the first phones in its segment to open up a new world of ultra fast mobile broadband with Vodafone 4G LTE.

Add to this One-touch NFC connectivity, an exceptional viewing experience with a razor sharp HD screen and a sleek aluminium framed design and the Xperia SP is bringing something truly special to the New Zealand smartphone market.

Vodafone New Zealand head of terminals, Todd Hardie, says the Xperia SP is a great fit for Kiwis who want the premium features of a high end smartphone without the premium price tag.

“Xperia SP is the perfect fit for Vodafone NZ customers. Its premium features make it a pioneering mid-range handset – and one of the only phones at its price point with 4G LTE capabilities.”

Vodafone’s 4G network gives you access to all the information and entertainment you want in real time – and lets you connect faster than ever before, which complements Sony’s premium entertainment features and user experiences.  4G is live now in parts of Auckland and Christchurch, parts of Queenstown later this month and parts of Wellington in August/September.

The Xperia SP offers the best of Sony with stunning premium design and a range of technologies including a high quality screen for the ultimate viewing experience; the latest camera features for impressive pictures and videos; NFC connectivity for One-touch function; Battery STAMINA Mode for extended battery life; and Sony’s signature media apps for enjoying photos, music, and games on the go.

Xperia SP – High Definition brilliance in a premium design

The Xperia SP utilises expertise from Sony’s BRAVIA® TV engineers to create its stunning 4.6” HD Reality Display for razor sharp pictures and superior brightness.

The latest Mobile BRAVIA® Engine 2 delivers an even better viewing experience by analysing your content type and adjusting the image automatically, making it one of the most intelligent smartphone screens around. The engine will make the adjustment by adding new real-time contrast optimisation to the sharpness enhancement, high-quality colour management and noise reduction.

As well as delivering brilliant experiences, the Xperia SP looks beautiful too with a precision-crafted co-moulded aluminium frame, for a seamless look that is both sleek and solid. Adding to the unique design innovation is the colour-changing ‘transparent element’ with customisable illuminations which you can personalise to alert you of incoming calls and text messages. And you can even set the illuminations to pulse to the beat of your favourite music.

John Featherstone, Managing Director for Sony Mobile Oceania, says with the support of Vodafone New Zealand the Xperia SP is set to make a major impact in this market.

“We’re proud to be extending our Xperia line up with Vodafone New Zealand through the launch of Xperia SP. We believe this handset will be a real hit with New Zealanders who want the best Sony technology in a stylish smartphone without having to pay top dollar,” says Featherstone.

The new Xperia SP will be available exclusively from Vodafone NZ from Monday 1st  July.

For more information please visit: http://www.vodafone.co.nz/shop/mobileDetails.jsp?skuId=sku29150113